Gold Chains South Africa
Aria's Jewellery Palace stocks genuine hallmarked gold chains across South Africa. Every chain we sell is either 9ct or 18ct gold, stamped with the correct hallmark and priced honestly. We deliver nationwide, from Cape Town to Johannesburg, Durban to Pretoria and every city in between. Gold chains start from R3,000.
A gold chain is one of the most versatile pieces of jewellery you can own. Wear it alone as a simple, elegant statement. Pair it with a pendant. Layer it with other chains of different lengths and weights. A good gold chain works with casual clothes, a business suit and formal evening wear. Buy one quality piece and it will serve you for decades.
Real Gold. Not Gold-Plated.
Not every gold chain sold in South Africa is genuine gold. Many chains sold online and in fashion outlets are gold-plated, which means a thin layer of gold applied over a base metal such as brass or stainless steel. That layer wears through within months. The chain discolours, leaves marks on the skin and sometimes causes reactions as the base metal is exposed.
Every chain at Aria's Jewellery Palace is solid, hallmarked gold. A 9ct gold chain carries the hallmark 375. An 18ct chain carries the hallmark 750. Both stamps confirm the purity of the gold throughout the entire chain, not just the surface. Any registered South African jeweller can verify this for you with a loupe. We do not sell gold-plated chains in our gold range.
9ct vs 18ct Gold Chains
9ct gold contains 37.5% pure gold. The alloy of copper, silver and zinc that makes up the remaining 62.5% gives 9ct gold its hardness. For a chain you plan to wear every day, 9ct is the practical choice. It is more resistant to scratching and everyday wear than higher-purity golds, and it costs less per gram, which means you can buy a longer or heavier chain for the same budget.
18ct gold contains 75% pure gold. The colour is richer and deeper than 9ct, particularly noticeable in yellow gold. 18ct is softer than 9ct but still durable enough for regular wear with proper care. If you are buying a chain as a significant purchase or an heirloom piece, 18ct is worth the premium. The difference in colour between 9ct and 18ct is visible side by side, especially in yellow gold.
Both purities are genuine gold. The right choice depends on your budget, how often you plan to wear the chain and whether you want to maximise durability or gold richness.
Yellow, White and Rose Gold Chains
Yellow gold chains are the classic choice and remain the most popular gold colour in South Africa. The warm tone flatters a wide range of skin tones, particularly warm, olive and deep complexions. Yellow gold chains also show off chain-link patterns more clearly than other colours because the light catches each link differently.
White gold chains have a cool, silver-like finish achieved through alloying with white metals and plating with rhodium. White gold suits cooler skin tones and pairs naturally with silver jewellery and lighter clothing palettes. The rhodium plating will eventually wear and may need to be reapplied by a jeweller after several years of regular wear.
Rose gold chains have grown consistently in popularity because the warm pink tone is versatile across most skin tones and photographs particularly well. Rose gold gets its colour from a higher copper content in the alloy. It pairs well with both casual and formal outfits and has become a popular choice for layering.
Chain Styles We Carry
We carry a range of chain link styles. Curb chains feature flat, interlocking links that lie flush against the skin. They are one of the most popular chain styles because they are strong, versatile and available across a wide range of widths. A thin curb chain works as a delicate everyday piece. A wide curb chain makes a bold statement on its own.
Figaro chains alternate between one longer link and two or three shorter links. The pattern creates visual interest without adding weight. Figaro is a traditional South African favourite, particularly in yellow gold.
Rope chains twist multiple gold strands together to create a textured, spiral effect. They catch the light well and have a classic look that suits both casual and formal wear. Box chains have square links that create a smooth, modern look. They work well as pendant chains because the flat surface sits cleanly against the chest.
Franco chains are tighter and more intricate than curb chains, with a square cross-section that makes them very strong. They are a popular choice for heavier pendants.
Choosing the Right Chain Length
Chain length determines where the chain sits on your body and how it looks with different necklines. A 40cm chain sits at the collarbone and suits most necklines. A 45cm chain sits just below the collarbone, which is the most versatile length for everyday wear. A 50cm chain sits at the chest, which works well for pendants and layering. Longer chains at 60cm and above sit at the sternum or below and suit more relaxed, layered looks.
If you are unsure of the right length, WhatsApp us and we will guide you based on your build, the style of chain and how you plan to wear it.
Chain Width and Weight
Chain width affects both the look and the price. A 1mm to 2mm chain is delicate and suits a minimal, everyday style. It is also the lightest option and therefore the most affordable at any given length. A 3mm to 5mm chain has more presence and suits wearing alone as a statement piece. Chains above 5mm are bold and work as standalone pieces rather than pendant chains.
Weight is directly tied to price, because you are paying for gold by the gram. A wider chain in a longer length will cost significantly more than a thin chain of the same length. We list the weight of each chain on the product page so you can compare accurately before buying.
Caring for Your Gold Chain
Gold chains need regular care to keep them looking their best. Wipe your chain down with a soft cloth after each wear to remove skin oils, sweat and cosmetic residue. These build up in the links over time and dull the surface. Store your chain in a fabric-lined box or a separate pouch to prevent tangling and scratching from other pieces.
To clean your chain properly, soak it in warm water with a small drop of mild dish soap for ten minutes. Use a soft toothbrush to work gently between the links, rinse thoroughly under clean water and dry completely before storing. Do this monthly if you wear the chain regularly.
Avoid wearing your gold chain while swimming in a chlorinated pool or hot tub. Chlorine can weaken gold alloys over time, particularly at the clasp. Remove your chain before applying perfume, hairspray or sunscreen and put it on last when you get dressed.
If your chain develops a kink or the clasp becomes stiff, bring it in or contact us before forcing it. Most chain repairs are straightforward and inexpensive when addressed early.
Nationwide Delivery
Aria's Jewellery Palace delivers gold chains to all provinces in South Africa. We stock chains for customers in Cape Town, Johannesburg, Durban, Pretoria, Bloemfontein, Port Elizabeth and East London. Order online at ariasjewellerypalace.co.za or WhatsApp us at 0614084046 to place your order. We also carry a full range of gold earrings and gold jewellery to complete your collection.



















